In this tutorial 'The Product Pitch - MODO Training for CPG' The Foundry's own James Darknell takes you through the entire workflow of building all the necessary elements for a new product pitch, aimed at the fast moving Consumer Packaged Goods (CPG) market segment. Elements of the pitch include a rendered product shot of a realistic candy container filled with chiclet shaped 'Fruit Bites'. You will also build and render the fruit elements that are used for the product's label and then reused for a final mock advertisement.

What is included with the product?

16 videos segments
27 scenes in LXO format
20 assorted images and backdrops

Experience level:

All levels. Basic knowledge of MODO UI + navigation, some experience in general modeling will be helpful but not required.

Total run time:

06:49:41 (nearly 7 hours)

Software compatibility:

MODO 901 SP3 and later

Product format:

All files delivered via electronic download. Training videos are at 1920 x 1080 resolution and narrated in English.

Video 01: Introduction -- Introduction to the CPG product pitch and concept, followed by an overview of key MODO knowledge necessary for the training.
Video 02: Modeling the Orange -- Building the realistic orange, gathering reference and using Multi-Res sculpting to add in details.
Video 03: Surfacing the Orange -- Using Procedural shaders to create a realistic displacement map for the orange's rind.
Video 04: Making Lemons -- Using the Orange as a base, the models is modified to be a lemon.
Video 5: Modeling the Cherry -- Using techniques applied in the earlier lesson, the Cherry is modeled with a realistic stem and leaf.
Video 6: Surfacing the Cherry -- Applying procedural textures to create a realistic surface and baking the textures out to image maps.
Video 7: Posing the Cherries -- Applying a custom spline deformer to pose the cherry stems and then freezing the result for later use.
Video 8: Modeling the Strawberry -- Baking out custom seed displacement maps and then applying them as a texture replicator.
Video 9: Surfacing the Strawberry -- Using subsurface scattering for realistic berry skin and applying fur to the leafy berry top.
Video 10: All Fruits:-- Composing the four fruit elements into a single scene for rendering the label image.
Video 11: Modeling the Package -- Modeling the candy container using Catmull Clark Subdivision surfaces.
Video 12: Surfacing the Package -- Using stacked shaders to combine the elements that create the completed package label.
Video 13: Filling the Package -- Using dynamics to realistically fill the container with the colorful candy pieces.
Video 14: Candy Surfacing -- Applying displacement maps to the candy for added realism and finalizing the surfacing on the container for a rendered product shot.
Video 15: Creating the Mock Ad -- Combining all the various elements and composing them into the final rendered image. Particles are employed to generate the candy spray.
Video 16: Wrap-up -- Project summary and wrap up.